Pay-Per-Click

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Reach Right Audience at Right Time

Bring more traffic to your website with the help of new proven techniques we can offer

Traffic Mantra helps clients manage their PPC campaigns towards their goals. From Google AdWords to Facebook ads, we help our clients reach their buyers on the paid platforms that are most effective. Over the years we’ve managed millions of dollars of PPC budget and we’ve learned what makes a great relationship between a client and their PPC agency. We’ve built our PPC management program based on what gets our clients the best results, while providing the ultimate level of transparency.

Our PPC Process

Our 5 step PPC process ensures that your business gets the most out of our services.

Discover Opportunities

Your PPC account is an asset. You paid for it to be built and optimized, and you should own it, regardless of who your PPC management agency is. Pay-per-click, also known as cost per click, is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines

Project brief: Define client information & business goals
Keyword research: Discover new keywords
Ad Groups: Create logically organized ad groups
Competitive analysis: Define SEO competitors.

Strategy

PPC or Pay per click advertising is an Internet advertising model which is used to generate clicks to your website. Pay Per Click or PPC is one of the effective strategies applied in the search engine marketing campaign.

Project brief: Define client information & business goals
Keyword research: Define potential target keywords.
Goal Setting: It is important to set the objective of your campaign. Ad objective will help you to drive your campaign effectively. Identify your ad objective and keep it in mind while planning your campaign strategy.
Choosing Platform: There are various platforms available for PPC ads like Google, Yahoo, Bing and social media channels like Facebook.oogle is the most effective and famous platform for PPC campaigns.

Campaign Setup

After setting your campaign goal and choosing the right platform for your ad, the next step is to plan your ad targeting for your most relevant audience. There are two types of targeting. You can target audience for a specific geographic location and you can also optimize your campaign for a specific device type, operating systems and wireless networks.

Geo-targeting: Geographic targeting allows your ads to appear in the locations that you choose: country, city, areas within a country or city, a radius around a location, or location groups.
Device targeting:Device targeting is important nowadays since most of the users are using mobile devices to browse the web. Use device targeting to reach your best customers on any device.
Keyword Research:Keyword research is a time consuming and continuous activity. Create your list of core keywords at the time of campaign planning and you should constantly refine and expand your keyword list for long-tail, low cost and highly relevant keywords.
Write an effective Ad Text:Ad text plays an important role in the success of your ads. It is the form of marketing communication that advertisers can use to promote their product or service on search platforms.

Keyword Research

Keyword research for PPC can be incredibly time-consuming, but it is also incredibly important. Your entire PPC campaign is built around keywords, and the most successful Google Ads advertisers continuously grow and refine their PPC keyword list. If you only do keyword research once, when you create your first campaign, you are probably missing out on hundreds of thousands of valuable, long-tail, low-cost and highly relevant keywords that could be driving traffic to your site.

Relevant: Of course, you don't want to be paying for Web traffic that has nothing to do with your business. You want to find targeted keywords that will lead to a higher PPC click-through rate, effective cost per click, and increased profits. That means the keywords you bid on should be closely related to the offerings you sell.
Exhaustive: Your keyword research should include not only the most popular and frequently searched terms in your niche, but also to the long tail of search. Long-tail keywords are more specific and less common, but they add up to account for the majority of search-driven traffic.
Expansive: PPC is iterative. You want to constantly refine and expand your campaigns, and create an environment in which your keyword list is constantly growing and adapting.
Competitive analysis: Define SEO competitors.

Managing Your PPC Campaigns

Once you've created your new campaigns, you’ll need to manage them regularly to make sure they continue to be effective. In fact, regular account activity is one of the best predictors of account success. You should be continuously analyzing the performance of your account and making the following adjustments to optimize your campaigns:

Add PPC Keywords: Expand the reach of your PPC campaigns by adding keywords that are relevant to your business.
Add Negative Keywords: Add non-converting terms as negative keywords to improve campaign relevancy and reduce wasted spend.
Split Ad Groups: Improve click-through rate (CTR) and Quality Score by splitting up your ad groups into smaller, more relevant ad groups, which help you create more targeted ad text and landing pages.
Review Costly PPC Keywords: Review expensive, under-performing keywords and shut them off if necessary.
Refine Landing Pages: Modify the content and calls-to-action (CTAs) of your landing pages to align with individual search queries in order to boost conversion rates. Don’t send all your traffic to the same page.