Social Media Marketing

Engage Users and Expand Your Conversions

Bring more traffic to your website with the help of new proven techniques we can offer

Our social media marketing experience at Traffic Mantra spans all of the major social networks, including: Facebook, Twitter, LinkedIn, Pinterest, Instagram, Snapchat, Tumblr, and YouTube. We focus on social media tactics that develop long-term value in your brand. We are not just posting to post. Everything we do has a strategy in mind.

True social media success comes through a combination of organic social media marketing and paid social ads. Just like in search engine optimization, ensure you track all your SMO efforts using social media analytics. This can be done efficiently through Google Analytics using UTM codes. These are shortened URLs that allow a marketer to attribute the traffic a website gets from social networks to a specific campaign or channel.

Our SMM Process

Our 5 step SMM process ensures that your business gets the most out of our services.

Integrate Social into Your Website

To promote your brand, and to boost your online presence, you need to blend together your social media and website. You can fully exploit social media on your company website by following four simple steps.

Integrate social sharing buttons on your website, it is the simplest way of integrating your social profile into your website.

Project brief: Define client information & business goals
Include direct web links to your social media channels from your website and again from your social media profile back to your website. Besides, you can also add an option of social media sharing buttons on your blog posts.
Social sites like Facebook, Google Plus, enjoy a high web authority, so links on these social media sites are often considered higher-quality links. Even if your social profile is relatively new, it will start ranking well in the SERP’s as Facebook has an overall high authority

Focus on Keywords

To give maximum exposure to your social media profiles, you need to align your keywords and social media. Keywords play an important role, if you are not optimizing your social profiles in the right way then you need to devise a better social media strategy.

Project brief: Define client information & business goals
Keyword research: Define potential target keywords.
SEO audit: Create current baseline for SEO.
Competitive analysis: Define SEO competitors.

Encourage External inbound Links

Another way to use social media to your advantage is by encouraging more external sites to link to your content. Further, to gain increased authority in the Google, the more diverse external links you get, better it is.

However, to make it happen, as we mentioned earlier you need to consistently post high-quality and engaging content on your social channels. Once you start posting content, you also need to rigorously promote your content by sharing it into existing threads and discussion forums.

Doing this exercise maximizes your external link sources and also helps you emerge as an authoritative leader in your domain.

Optimize Your Posts for Searches

To extend the reach and visibility of your posts, you need to optimize your posts for the searches. You need a strong anchor for your post to increase its engagement. It can be a well-designed infographic, a video, a link to a detailed case study or an article.

Whatever type of content you select, you need to make a title that is short, descriptive and attention-grabbing. Next, when you share this piece of content, you need to frame your title with text that is well-optimized for a specific type of search.

If you have written a detailed blog post on the, “Best Tips for Baking Butter Cookies,” then it is good to frame it with a specific query. Perhaps something like, “Have you ever wondered how to bake butter cookies?” Again, you can also add some seasonal keywords into the title, to climb up the ladder in the Google search results.

Our SMM Strategy Outline